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Key Performance Indicators

Business Performance Metrics

we can help you track & capture

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Marketing KPIs

These are typically measures which are values, used to indicate marketing effectiveness and performance. 

  • Traffic = Site Page Visitors
  • Click Through Rates = URL exposed vs URL Clicked
  • Conversion Rates = Leads, MQL, SQL, Customer
  • Cost Per Lead or conversion = # of leads or conversion / expense
  • Marketing ROI or ROAS = Revenue from Campaign / Cost of Campaign
  • Session Duration = time duration for the web visit session
  • Bounce Rate = page landings vs page exists
  • Social Reach = Impressions, Views
  • Social Engagement = Likes, Views, Comments
  • Email Performance Rates = # of Emails Sent / metric (delivery, open, click, conversion)
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Financial KPIs

These are typically measures which are values, used to indicate financial results and financial performance. 

  • Sales Growth = sales generated over time period
  • Operating Cash Flow (OCF) = total money generated by business operations
  • Working Capital = current assets - current liabilities
  • Net Profit Margin = net profit / revenue
  • Gross Profit Margin = COGS / revenue
  • Quick Ratio / Acid Test = (Cash + AR + short term investments) / liabilities
  • Return On Equity = revenue per unit of shareholder equity
  • Burn Rate = Cash Expense pre time period
  • Days Sales Outstanding = avg # of days for receipt of payment
  • Debt to Equity Ratio = debt / new investments
  • Customer Acquisition Ratio = net expected life time profit / cost to acquire
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Manufacturing KPIs

These are typically quantifiable measures, used to indicate company manufacturing activities performance.

  • Throughput = # of Units Produced / Time (hr, day, month)
  • Cycle Time = Process End Time - Process Start Time
  • Projected Customer Demand = Raw Materials * Expected Production Rate
  • Inventory Turnover = COGS / Avg Inventory
  • Cash to Cash Cycle Time = Inventor Sale Date - Inventory Purchase Date
  • Yield = Good Parts Produced / Total Units Produced
  • Scrap = Total Scrap / Total Product Run
  • Customer Return Rate = Rejected Goods / Total Number Of Goods Delivered
  • Overall Asset Effectiveness = Availability * Performance * Quality
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Daptex redesigned our company's website for half the cost of our old provider and they keep in constant communication to make sure we are happy with the site. The automation they included has helped make keeping the site up to date with new landing pages a breeze. Amazing job!!!
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Financial Advisory Company
We hired daptex to create a secondary lead generation site for us. For marketing purposes only - the ROI on this has been great! Way better than we expected.
__________ Medical Service Provider
We needed insight into our business, and had more than 5 primary software we used to run our business. These guys came in and compiled all the data and created dashboards that give true insight into our sales, customers, revenue, and website traffic. Easy to use and simple to maintain. 100% recommended!
___________
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