This page is under development, work in progress. Concept page.
Digital Marketing Funnel
(business growth template concept)
Using a combination of world-class enterprise technologies, open source technologies, cross industry strategies, data-driven insights, and experience we have formulated a HIGH performing and HIGH converting digital marketing funnel template. With advanced enterprise level analytical tracking, advanced integration and automation capabilities, and much more. This is the high level template we have implemented across industries resulting in improved business performance and business growth.
We will be developing this page to serve as an outline for our audience. We want to share the high level important points of a digital marketing funnel, and how we design 80% of our marketing funnels. This is a proven template with much more detail and technical points that are not covered in this outline. Will continuously add and update the content on this concept page.
technology we use:
Attract your "Viewers"
try to do these:
- Be active on social media
- Create storytelling content
- Pay for Ads as needed
maybe avoid these:
- try not to sell
- try not to rely on paid ads
Suggested Tips to Leverage Data & Modern Technology
- Automate repetitive social media activities (save money and time)
- Integrate Ai to help make decisions on Ads (improve clicks)
- Use data analytics to drive content creation (increase results)
- Tip - use a combo of google ads, content creation, social media initiatives, and other online advertisements that are specific to a industry niche.
- Tip - automate social media postings on a schedule
AWARENESS
reach your audience through:
(be active)
(Google AdWords)
(storytelling media)
(other paid)
Website touch-point
- Campaign Landing Page(s)
- Lead Magnet Sign-up or Pop-Up
Data Tracking & Integration(s)
- Google Tag Manager tracking CLICK(s)
- Google Analytics Conversion Tracking
Conversion EVENT/TRIGGER
- Call to action button click
- Lead Magnet sign-up form
- goes to email chain flow
- goes to next phase
Spark interest in your "followers" or anyone searching
try to do these:
- Be active on social media
- Create storytelling content
- Pay for Ads as needed
maybe avoid these:
- try not to sell
- try not to rely on paid ads
Suggested Tips to Leverage Data & Modern Technology
- Automate Repetitive Tasks
- Analyze Data Points for Insights
- Apply Ai Solutions to your Pipeline
- Tip - use website analytics (google analytics) to qualify your website traffic and track the traffic on your website pages.
INTEREST
reach your audience through:
(keyword effectiveness)
(storytelling posts and pages)
speed, performance, code, images ...
(Ad content creation, pro media)
Website touch-point
- Blog Post Pages
- Non-campaign Landing Pages
- Our Results Pages
- Portfolio Pages
- Case Study
Data Tracking & Integration(s)
- Google Tag Manager tracking CLICK(s)
- Google Analytics Conversion Tracking
Conversion EVENT/TRIGGER
- Page visit (non bounce)
- Lead Magnet sign-up form on these pages
- goes to next phase
- goes to email chain flow
Connect with your "readers", hold their interest
try to do these:
- Be active on social media
- Create storytelling content
- Pay for Ads as needed
maybe avoid these:
- try not to sell
- try not to rely on paid ads
Suggested Tips to Leverage Data & Modern Technology
- Automate Repetitive Tasks
- Analyze Data Points for Insights
- Apply Ai Solutions to your Pipeline
- Tip - use content (on website or websites) to retain customer engagement and track engagement areas
ENGAGE
reach your audience through:
(content, knowledge, material)
(content, knowledge, material)
(web conversion optimization)
(Value content creation, pro media)
Website touch-point
- General Product Pages
- General Service Pages
- About Pages
- Why Pages
Data Tracking & Integration(s)
- Google Tag Manager tracking CLICK(s)
- Google Analytics Conversion Tracking
Conversion EVENT/TRIGGER
- Page Scroll, Clicks
- Lead Magnet sign-up form on these pages
- goes to next phase
- goes to email chain flow
Entice your "content readers" to want more
try to do these:
- Be providing value
- Create storytelling content
- start priming for a sell
maybe avoid these:
- try not to sell too hard
- try to persuade into the next phase with content and design
Suggested Tips to Leverage Data & Modern Technology
- Automate Repetitive Tasks
- Analyze Data Points for Insights
- Apply Ai Solutions to your Pipeline
- Tip - use CTA buttons (on website or websites) to acquire customer information and track soft-commitments
DESIRE
reach your audience through:
- Internal Pages
- Blogs
- Video Tutorials
- How To's
Website touch-point
- Product Features (result focused)
- Features Comparisons
- FAQs
Data Tracking & Integration(s)
- Google Tag Manager tracking CLICK(s)
- Google Analytics Conversion Tracking
get commitment from Market Qualified Lead
try to do these:
- Be active on social media
- Create storytelling content
- Pay for Ads as needed
maybe avoid these:
- try not to sell
Suggested Tips to Leverage Data & Modern Technology
- Automate Repetitive Tasks
- Analyze Data Points for Insights
- Apply Ai Solutions to your Pipeline
- Tip - use CTA buttons (on website or websites) to acquire customer information and track hard-commitments
INTENT
reach your audience through:
- Call to Action Clicks
- Lead Magnets
- Downloads and Signups
- Pricing Sheets
Website touch-point
- Competitor Reviews
- Testimonials
- Reviews
- Contact Us
- Price Pages
(sales pipeline usually begins here)
who: (Sales Qualified Lead)
try to do these:
- Be active on social media
- Create storytelling content
- Pay for Ads as needed
maybe avoid these:
- try not to misrepresent pricing
Suggested Tips to Leverage Data & Modern Technology
- Automate Repetitive Tasks
- Analyze Data Points for Insights
- Apply Ai Solutions to your Pipeline
- Tip - use google tag manager to track and qualify traffic on your sales pages and cart.
EVALUATION
reach your audience through:
- Webpages
- Product Pricing
Website touch-point
- Price Page
- Product Store Page
who: (Customer)
try to do these:
- Be active on social media
- Create storytelling content
- Pay for Ads as needed
maybe avoid these:
- try not to cause any friction during purchase
Suggested Tips to Leverage Data & Modern Technology
- Automate Repetitive Tasks
- Analyze Data Points for Insights
- Apply Ai Solutions to your Pipeline
- Tip - Automate and streamline the shopping checkout experience from your own website (additional brand awareness value).
PURCHASE
reach your audience through:
- Shopping Cart
- Shopping Check Out
- Shopping Cart
- Shopping Thank You Page
(sales pipeline typically ended here)
who: (customer)
try to do these:
- Be active on social media
- Create storytelling content
- Pay for Ads as needed
maybe avoid these:
- try not to lack great customer service
Suggested Tips to Leverage Data & Modern Technology
- Automate Repetitive Tasks
- Analyze Data Points for Insights
- Apply Ai Solutions to your Pipeline
- Tip - Automate the onboarding process for your customers either by email, website, or both.
- Tip - Automate the service delivery process for your customers either by email, website, or both.
- Tip - Automate the communications delivery and availability to customers.
- Tip - Automate in-store digital sales funnels.
LOYALTY
reach your audience through:
- Service Product Delivery
- ReSell Opportunities
- Customer Portals
- New Free Value - Knowledge Bases
(fans, advocates)
try to do these:
- Be active on social media
- Create storytelling content
- Pay for Ads as needed
maybe avoid these:
- try not to forget this audience group
Suggested Tips to Leverage Data & Modern Technology
- Automate Repetitive Tasks
- Analyze Data Points for Insights
- Apply Ai Solutions to your Pipeline
- Tip - Automate the referral request, referral acquisition, and referral governance process - streamline and track.
ADVOCACY
reach your audience through:
- Referral or Affiliate Programs
- Influencer Promotion
- 3rd Party Platform Reviews
- Self Hosted Reviews
- *Integrated Review Ratings Only
Example Pricing - 2024
Example pricing only. For more details on product features and pricing options, please visit our online store.
Branding
POPULAR CUSTOMER FAVORITE
$ 2,999
one time
- In-Depth Industry Research
- Brand Strategy
- Logo Design
- Branding Identity Package
- Branding Cheat Sheet
- Options to upgrade
Website + SEO
Popular 1st Time Customer Choice
$ 4,999
ONE TIME
- Hosting
- Design and Development
- 15 Pages w On-Page SEO
- Continuous On-Site SEO
- Performance Optimization
- No Contract
Social Media
Starting At
$ 399.00
MONTHLY
- Manage Account(s)
- Scheduled Post (daily,wk,mo)
- Auto-Publishing
- Auto-Engagements
- Insights and Discoveries
- NO CONTRACT
